Master of Arts (MA)
First Committee Member
Lawrence J. Mullen
Number of Pages
As a nonverbal form of communication, clothing reveals much about its wearers. In addition to exposing attitudes, values, beliefs, and other personal traits, individuals can utilize clothing to disseminate deliberate, symbolic messages. This project focuses on youth subcultures and the messages associated with their strategically constructed clothing images. It addresses how they display in-group affiliation and out-group separation through the management of clothing. It discusses how individuals can increase their personal value with in-group members as they manage their apparel in appropriate and deliberate ways. This thesis also notes the multiple influences that affect the clothing choices of youth subcultures and others. Finally, through an analysis of young people's perceptions of their own subcultures, clothing uses, and influences on their clothing styles, this project demonstrates how clothing serves multiple and various functions for youth subcultures and other young people.
Clothing; Communicative; Culture; Message; Youth
Communication; Mass media
University of Nevada, Las Vegas
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Batson, Eric, "Youth culture, clothing, and communicative messages" (2005). UNLV Retrospective Theses & Dissertations. 1868.