Master of Science (MS)
First Committee Member
Number of Pages
Wine buyers for restaurants and retail shops consistently order various wines to satisfy the demand of their customers and to compete in the hospitality industry. Often, these wines are difficult to find due to low production and high demand. This paper explores wine allocation as well as the research and literature on related topics such as monopoly theory and deregulation. This particular study on wine allocation surveys industry professionals who buy wine for resale at restaurants and retail shops and are familiar with the struggles involved in acquiring allocated bottles; The study uses a mail survey to explore wine allocation as an industry problem. The results of the survey offer ideas as to how distributor deregulation may help eliminate the struggles encountered with obtaining highly allocated wines. Moreover, suggestions are made on how further research among wine buyers, distributors and wineries may assist in creating a system for fairly allocating wine.
Allocation; Buyers; Perspectives; Restaurant; Retail; Wine
University of Nevada, Las Vegas
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Bigley, Heather M, "Wine allocation: Perspectives of restaurant and retail wine buyers" (2005). UNLV Retrospective Theses & Dissertations. 1926.