Master of Science (MS)
First Committee Member
Number of Pages
As a hotel industry gets competitive to a greater extent these days, attracting and retaining more guests become significant issues for the management. Guests tend to perceive intangible service on the basis of an offered price so implementing successful pricing strategy is important for managers to attract guests. Providing a loyalty program is believed to have a positive effect on retaining guests. This study investigates factors which are expected to influence price tolerance of hotel guests and compares price tolerance between two different guest groups: guests who are members of a casino loyalty program and guests who are not members; This study exhibited that there was a positive relationship between satisfaction and price tolerance and that switching costs also positively influenced price tolerance. The results of the study indicated that casino loyalty program members possessed higher switching costs and price tolerance than non-members did.
Casinos; Determinants; Hotel; Industry; Price; Tolerance
University of Nevada, Las Vegas
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Cho, Jangwon, "The determinants of price tolerance in the casino hotel industry" (2005). UNLV Retrospective Theses & Dissertations. 1932.