Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Number of Pages
This study seeks to analyze and understand how Southern Nevada's two local newspapers framed the creation of the University of Nevada, Las Vegas and Nevada State College. A brief history of the editorial and political philosophies of the Las Vegas Review Journal and the Las Vegas Sun is presented, followed by a review of the literature on framing theory, and the theory that communities are formed by communication. Dominant frames are identified through text analysis of 486 newspaper articles. Frames are categorized by a central theme, metaphors suggested by the frame, and images, catch phrases and vocabulary used in the frame. Frames are compared across the two newspapers and across different time periods to assess the community's response to the schools.
Coverage; Creating; Education; Framing; Higher; Local; Nevada; Newspaper; Southern; Study
Journalism; Mass media
University of Nevada, Las Vegas
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Janssen, Christine, "Creating higher education in southern Nevada: A framing study of local newspaper coverage" (2006). UNLV Retrospective Theses & Dissertations. 1945.