Award Date


Degree Type


Degree Name

Master of Arts (MA)


Journalism and Media Studies

First Committee Member

Anthony Ferri

Number of Pages



The major focus of this thesis is the examination of the ways in which the American television, radio, and the music industry in particular are attempting to cater to the interests and demands of the resurgence of the 1980s popular music in the current decade; The current popularity of the 1980s pop music not only reflects the demographics of the audience but also the producers and executives in the media, including television, radio stations, and record companies. The phenomenon is one in which the media professionals and audience engage and re-emerge themselves in the nostalgia of their generation; To examine the re-emergence of the '80s pop music in the media today, a taxonomy on the notable '80s music-related media contents will be developed. This taxonomy helps illustrate how the various culture industries' increasingly systematic attempts to revive the 1980s in the current decade affect the development, production, marketing, and the aesthetic form of the 1980s pop music.


Implementation; Media; Music; Nostalgic; Pop; Reliving

Controlled Subject

Mass media; Music; Demography

File Format


File Size

1525.76 KB

Degree Grantor

University of Nevada, Las Vegas




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