Master of Science (MS)
First Committee Member
Number of Pages
Loss from identity theft and related fraud is growing each year. Accordingly, customers are more open to new methods of identification verification. Biometrics, such as fingerprint identification, are good examples of innovative methods to increase not only convenience but also data security and physical security for hotel customers. However, there are concerns about customer behaviors toward this new technology. This study presented current uses of biometrics with special reference to fingerprint technology, addressed customer behaviors toward new technology, and identified factors that impact customer behaviors toward biometrics. Self-administrated questionnaires were provided using the interactive TV survey system of a major Las Vegas hotel. The study found (1) significant linear relationships between the four examined variables (convenience, physical security, data security, and personal privacy) and the dependent variable (acceptance level) and (2) significantly different responses based on the participants' gender and type of hotel they usually stay in.
Acceptance; Biometrics; Customer; Hotel; Impact; Industry; Issues
University of Nevada, Las Vegas
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Kim, Jungsun, "Biometrics in the hotel industry: Issues that impact customers' acceptance" (2006). UNLV Retrospective Theses & Dissertations. 1951.