Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Number of Pages
This study is an exploratory study examining the use of traditional stereotypical gender roles and themes projected in the problem pages of Cosmopolitan, Redbook, Maxim, and Men's Health from 2007. This study is grounded in functionalist feminist media theory and is supplemented by normative theory. The findings show that women's lifestyle magazine problem pages lean more heavily towards traditional gender stereotypes, whereas men's lifestyle magazine problem pages rely on less traditional gender stereotypes. This is partially attributed to a similar formula used in both genders' problem pages, encouraging a traditionally stereotypical female approach to both men's and women's problems.
Exploratory; Lifestyle; Magazines; Opposite; Sex; Study; Viewing
Journalism; Women's studies; Sex--Social aspects
University of Nevada, Las Vegas
Thorsen, Danielle M, "Viewing the opposite sex through lifestyle magazines: An exploratory study" (2008). UNLV Retrospective Theses & Dissertations. 2327.