Award Date


Degree Type


Degree Name

Doctor of Philosophy (PhD)


Hotel Administration

First Committee Member

John T. Bowen

Number of Pages



Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Collinearity conditions prevented the measurement of staff friendliness and service promptness on overall satisfaction. Both servicescape satisfaction and overall satisfaction produce significant effects on behavioral intention variables related to loyalty and desire to remain in the casino environment. Simultaneous multiple regression analysis was used to test all one-tailed hypotheses at the .10 alpha level (n = 195); This exploratory study was designed to determine the effects of variables theorized to influence both slot servicescape and overall satisfaction levels of slot players. Additionally, this research examined the effects of the servicescape and overall satisfaction variables on behavioral intentions (loyalty and desire to stay in the casino).


Casino; Customer Satisfaction; Determinants; Effects; Las Vegas; Leisure Service Industry; Nevada; Satisfaction; Servicescape; Slot; Slot Servicescape; Vegas

Controlled Subject

Marketing; Management; Recreation

File Format


File Size

3788.8 KB

Degree Grantor

University of Nevada, Las Vegas




If you are the rightful copyright holder of this dissertation or thesis and wish to have the full text removed from Digital Scholarship@UNLV, please submit a request to and include clear identification of the work, preferably with URL.


IN COPYRIGHT. For more information about this rights statement, please visit