Award Date

1-1-1996

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

Number of Pages

65

Abstract

This research is based on a survey conducted by the Israeli Ministry of Tourism. Using econometric methods that allow inferences from the sample to a population that is not included in the sample, the following model was estimated. The model is based on two simultaneous decisions--the decision to visit Israel and the decision on how much money to spend on the visit. The estimates permit the computations to be made on the likelihood that a certain individual, from the general population, will choose to visit Israel; The main conclusion of this study is that the promotion of Israel in different market segments should emphasize different elements. For instance, tourists whose main interests are religious (pilgrimage), visit Israel in very high proportions. Therefore, it is important to find ways to increase their expenditures. Alternatively, among other groups of potential tourists, whose probability of visiting Israel is low, Israel's attractiveness as a possible destination should be advertised.

Keywords

International; Israel; Modeling; Tourism

Controlled Subject

Recreation; Marketing

File Format

pdf

File Size

1689.6 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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