Master of Science (MS)
Number of Pages
Crisis Management and Its Impact on Destination Marketing analyzes the crisis management procedures utilized by four specific Convention and Visitors Bureaus in a variety of disaster situations and locations across the United States. The crises studied are representative of both man-made and natural disasters, and occurred in destinations in which tourism plays a significant role. From these case studies, a comprehensive set of crisis management procedures was compiled for the benefit of Convention and Visitors Bureaus nationwide. Such standardized crisis management procedures will presumably contribute to a faster and more efficient recovery for any destination after a crisis, because they have been used in actual crisis situations.
Crisis; Destination; Disaster; Disaster Preparedness; Impact; Management; Marketing; Preparedness
Management; Marketing; City planning
University of Nevada, Las Vegas
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Young, Whitney Blair, "Crisis management and its impact on destination marketing" (1996). UNLV Retrospective Theses & Dissertations. 3226.