Master of Science (MS)
Number of Pages
The purpose of this study is to assess convention attendees' overall attitudes toward participating a convention and to examine how the attitudes are related to the attendees' intention to participate in a convention in the future; The findings indicate that there is no significant linear relationship between the attendees' attitude and their intention. In addition, attitude-intention relationship in respect to past participation, primary reason for participation, and residence is too weak to support the hypothesis; This study contributes to the convention marketing by measuring the convention attendees' attitudes toward the attributes and identifying the most important evaluative criterion. This study also contributes to the existing knowledge in consumer behavior by providing empirical findings with regard to the attitude measurement and attitude-intention relationship.
Attendees; Attitude; Convention; Intention; Relation
University of Nevada, Las Vegas
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Kim, Jung-Eun, "Convention attendees' attitude and its relation to intention" (1994). UNLV Retrospective Theses & Dissertations. 383.