A review of the history and structure of public speaking at Nevada Power Company: A case study
The author reviews the history and structure of public speaking at Nevada Power Company. It seeks to: (1) determine whether the principles of public speaking as described in college text books are applied in corporate training, and (2) determine the level of support given by Nevada Power to its speakers; Findings indicate that the corporations studied utilize most aspects of Neo-Aristotelian model. Much of the training deals with delivery, style, motivation and arrangement, with some attention to language. However, heavy emphasis is also placed on evidence and reasoning, with relatively little attention to speaker credibility development or emotional appeal; Corporate management demonstrates minimal support for public speaking as evidenced by inconsistent funding of speakers bureau activities at Nevada Power.