Award Date


Degree Type


Degree Name

Master of Arts (MA)


Communication Studies

First Committee Member

Anthony J. Ferri

Number of Pages



This study examines the relationship between University of Nevada, Las Vegas (UNLV), head coaches and their respective UNLV Sports Marketing Departments. Focused interviews of all 13 head coaches at the university were used to study communicational and promotional limitations between the two parties. The purpose was to discover strengths and weaknesses existing in the lines of communication as well as in the aspect of promotional efforts; Results showed satisfactory performances of the Sports Marketing Department with regards to several aspects of the marketing procedure, including promotional strategies. Some problems were expressed by coaches as well. One of them was the lack of initiative by the SMD to communicate problems to the coaches. The Olympic Sports Marketing Department did not fare as well in the evaluation of the coaches. Several coaches criticized the lack of communication, timeliness and efficiency. Part of the problem was the lack of personnel.


Case; Communication; Departments; Dynamic; Intracollegiate; Organizational; Sports; Study

Controlled Subject

Mass media; Marketing; School management and organization

File Format


File Size

2027.52 KB

Degree Grantor

University of Nevada, Las Vegas


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