Master of Arts (MA)
First Committee Member
Number of Pages
This study analyzes the mythical religious imagery of Gianni Versace through a visual semiotic analysis. The image being examined has characteristics of the religious martyrdom of St. Sebastian. Analyzing the St. Sebastian image via semiotics allows the visual message, produced by Gianni Versace, to be examined at multiple levels. Decoding this visual message allows for an understanding of ideologies, cultures, and possibly the maintenance of the status quo; Semiotics is a method of breaking down the visual sign to understand the visual messages. Semiotics contains three components, which are the signifier, the signified, and the sign. Each component, the signifier, the signified, and the sign, is interdependent thus constructing visual messages. This study addresses the effects of the designer's personal lifestyle, that may have influenced the message of the visual image under examination. Examining the personal lifestyle element attempts to address a limitation of semiotic theory analysis.
Analysis; Gianni Versace; Italy; Myth; Semiotic; Versace; Visual
Mass media; Art; History; Design; Biography; Religion
University of Nevada, Las Vegas
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Taylor, William Earl, "Semiotic analysis of a Versace visual myth" (1998). UNLV Retrospective Theses & Dissertations. 909.