Master of Arts (MA)
First Committee Member
Number of Pages
This study examined preferences among visual characteristics of selected Strip resort hotels and casinos in Las Vegas, Nevada. Objectives included identification and description of common factors in preference decisions based on psychographics and photographic images used; Preference assessments were collected from Las Vegas tourists and from local Professionals including Resort Hotel Management and Architects through an interview and a survey using a four point rating scale. Preferences were determined from photographs depicting various Las Vegas resort hotel and casino imagery. Preferential judgements and comparative appraisals were used to identify visual characteristics in the photos. Both qualitative and quantitative techniques were used in analyzing the data.
Casinos; Characteristics; Comparison; Hotels Nevada; Resort; Strip; Vegas; Visual; Las Vegas
Architecture; City planning
University of Nevada, Las Vegas
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Wilson, Honoree Marlo, "A comparison of the preferred visual characteristics of selected resort hotels and casinos along the Las Vegas Strip" (1998). UNLV Retrospective Theses & Dissertations. 949.