Document Type



Some managers shine during a major crisis, while others don’t. As a strategic manager, one must follow a comprehensive protocol that includes the implementation of teams, systems and tools to respond to a crisis. It also requires having an action plan in place to react quickly, manage rumors and respond to victims and stakeholders sincerely while recovering from the crises’ impact. It starts with being willing to ask and answer important questions like: What is the worst that could happen? It then requires addressing how to plan for and avert crises by securing the workplace and the proper management of workplace, technical, intentional and natural disasters as well as effectively communicating during a crisis.


Crisis management; Strategic planning


Organizational Communication | Policy Design, Analysis, and Evaluation | Public Administration | Public Affairs, Public Policy and Public Administration | Strategic Management Policy

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