Document Type



The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.


Communication; Customer relations; Interpersonal relations; Social interaction; Strategic planning


Business and Corporate Communications | Interpersonal and Small Group Communication | Policy Design, Analysis, and Evaluation | Public Administration | Public Affairs | Public Relations and Advertising | Strategic Management Policy


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