Teaching outside the rubric: Qualitative student insights about creativity
Journal of Strategic Management Education
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Purpose of the Study - The overarching purpose of our study is to explore the creativity perceptions of students, in an attempt to understand how they define it and how they believe it can be infused into any marketing curriculum. Our interest lies in gathering student insights as this is a gap in the current pedagogical literature.
Krishen, A. S.,
Teaching outside the rubric: Qualitative student insights about creativity.
Journal of Strategic Management Education, 12(2016),