Title
Teaching outside the rubric: Qualitative student insights about creativity
Document Type
Article
Publication Date
1-1-2016
Publication Title
Journal of Strategic Management Education
Volume
12
Issue
2016
First page number:
75
Last page number:
90
Abstract
Purpose of the Study - The overarching purpose of our study is to explore the creativity perceptions of students, in an attempt to understand how they define it and how they believe it can be infused into any marketing curriculum. Our interest lies in gathering student insights as this is a gap in the current pedagogical literature.
Repository Citation
Krishen, A. S.,
Kirkendall, A.
(2016).
Teaching outside the rubric: Qualitative student insights about creativity.
Journal of Strategic Management Education, 12(2016),
75-90.