William Shakespeare wrote his plays for box-office profits at the theater, not for a reading public. When his old colleagues John Hemings and Henry Condell published his plays seven years after his death, they too were looking for financial profit and "packaged" the dramas -- as well as the dramatist himself -- to boost income by appealing to a new market of readers, thus making Shakespeare the subject of literary studies ever since.
Plays (Shakespeare; William); Shakespeare; William; 1564-1616
Literature in English, British Isles
Bowers, J. M.
"Bring Out Your Dead!": Cashing in on Shakespeare in the First Folio.
Available at: https://digitalscholarship.unlv.edu/special_collections_events/8