Spectra Undergraduate Research Journal


Communication & Technology Studies > Digital Persuasion & Interaction > Kairos and Persuasive Technologies


October 2, 2023


May 21, 2024


July 1, 2024


Jonathan T. Moore (JTM)1*

Author Affiliations

1College of Sciences, University of Nevada, Las Vegas, Las Vegas, NV, USA.

Corresponding Author

*Jonathan T. Moore, Moorejt@unlv.nevada.edu

Corresponding Author ORCID iD


Author Contributions

JTM: Conceptualization, source curation, formal analysis and interpretation, manuscript labor, and approval of the final version to be published.

Data Availability Statement

The author of this article confirms that all included sources are fully available without restrictions.

Conflicts of Interest

The author declares that no conflicts of interest exist.

Ethical Considerations

This research project did not involve human or animal subjects. No institutional review board (IRB) or Institutional Animal Care and Use Committee (IACUC) approval was required for the scope of this research.


This research was made possible with funding from the University of Nevada, Las Vegas Office of Undergraduate Research (OUR) Summer Undergraduate Research Fellowship (SURF) 2023.


This paper advances to understand kairos in the contemporary context and its relation to emerging persuasive technologies. The ubiquitous and omnipresent nature of digital technologies prompts a deeper understanding of the possible implications of these technologies and the meaning which emerges from human- computer interactions. A substantial literature review was conducted on kairos, captology, and related subterms to understand and interpret the proximal relationships of these concepts. Additionally, a discussion is offered, and a direction for future works is presented. This paper moves to suggest that kairos plays a substantive role in persuasive technologies and human computer interactions by presenting opportunities of engagement which afford further persuasive interactions that lend to meaning-making opportunities. Human agency is suggested to play an equally important role in how persuasive technologies may engage people and successfully influence intended outcomes. Additionally, this work suggests that a possible emergent kairos phenomenon (referred to as Kairotic Entanglement) may offer meaningful implications for future work pertaining to kairos. A greater emphasis on design ethics and data privacy is required in relation to persuasive technologies.


Kairos, Captology, Persuasion, Entanglement, Rhetoric, Artificial Intelligence

Submission Type

Primary review article