Award Date
Summer 2011
Degree Type
Professional Paper
Degree Name
Master of Hospitality Administration
Department
Hotel Administration
First Committee Member
Clark Kincaid, Chair
Number of Pages
20
Abstract
A business plan was created for a diner and nightclub located in downtown Des Moines, Iowa, and the concept was found to be unique to the Des Moines area. The downtown community is home to sixty-six American-cuisine eateries, is under continued development, and looking to house more restaurant and entertainment establishments. Des Moines has a five-county metropolitan area with a population of 562,000 and Des Moines alone is home to 200,000 people. The downtown community is growing, and with the projected employment outlook to rise 11%, downtown’s 77,000 employees will also increase. These findings suggest that there is a market in downtown Des Moines for a restaurant and live music establishment. With proper business planning, restaurant development, web design, and a strong knowledge and understanding of hospitality law, a restaurateur can succeed in the downtown Des Moines area.
Keywords
Business planning; Diners (Restaurants); Iowa – Des Moines; Nightclubs; Restaurant management
Disciplines
Entrepreneurial and Small Business Operations | Food and Beverage Management
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Deets, Brian D., "Business Plan for 1st Street Diner and Nightclub" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1098.
http://dx.doi.org/10.34917/2491223
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Entrepreneurial and Small Business Operations Commons, Food and Beverage Management Commons
