Master of Hospitality Administration
First Committee Member
Carola Raab, Chair
Number of Pages
The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.
Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants
Business Administration, Management, and Operations | Food and Beverage Management | International Business
Xu, Xin, "Business Plan for U.S. Based Soup and Salad Franchise Restaurant in Beijing, China" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1108.