Award Date

Fall 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration


Hotel Administration

First Committee Member

Clark Kincaid, Chair

Number of Pages



Statement of Objective

The objective of this study is to first understand the origins and history of organizational behavior. In addition, this study will analyze five organizational behavior programs at the following schools: Harvard, Stanford, Purdue, Cornell, and University of Utah. These schools have highly publicized marketing programs and range in their business school rankings. The rubric will serve many functions but will primarily use as a guide for acquiring a greater understanding of said programs. There is a plethora of information available and this study will organize and simplify such information from five universities. Looking at programs side by side will help those seeking future PhD’s distinguish between schools that offer that which is of most importance to them. “In terms of competitive market structure three broad factors stand out: (a) price, (b) institutional quality, prestige or reputation, and (c) convenience or geographic location” (Webb et al., 1997). All three of these factors will be addressed in the rubric system. The rubric will assess each of the six Academic institutions according to the following Criteria: 1. areas of research interest, 2. tuition costs/stipends, 3. faculty, 4. admissions, 5. requirements, 6. location/cost of living, 7. current students, 8. rankings, 9. teaching vs. research institutions, 10. job placement.


Business schools; Education; higher; Organizational behavior – Study and teaching (Graduate)


Education | Organizational Behavior and Theory | Other Business

File Format


Degree Grantor

University of Nevada, Las Vegas




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