Master of Science in Hotel Administration
Robert H. Woods, Committee Chair
First Committee Member
Second Committee Member
Graduate Faculty Representative
Number of Pages
This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate that consumer acceptance of timeshares in China is high. Six socio-demographic variables were identified as keys in predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation, marital status, annual household income, vacation frequency, and attendance at a previous timeshare sales presentation. Managerial recommendations for timeshare marketing tactics are discussed.
China; Consumer acceptance; Consumer interest; Market surveys; Marketing research; Real estate investment; Timeshares; Tourism; Vacation homes; Vacation ownership
Marketing | Real Estate | Tourism
Chi, Kai-Li, "Perspectives on timeshare ownership: An exploratory study of markets in China" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 136.