Master of Arts in English
Ed Nagelhout, Committee Chair
First Committee Member
Second Committee Member
Graduate Faculty Representative
Number of Pages
Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. It finds in the taxonomy evidence that implies some unique attributes in electronic language and areas where email may be creating pressure for change in the English language.
Business writing; Computer-mediated communication; Digital media writing; Electronic language; Email; Grammar; Language evolution; Netspeak
Linguistics | Mass Communication
University of Nevada, Las Vegas
Norman, Jean Reid, "Send for success: A descriptive look at prescriptive manuals for email" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 143.
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