Award Date

Fall 2012

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration


Hotel Administration

First Committee Member

Mehmet Erdem, Chair

Number of Pages



The internet is a major delivery system of hotel reservations. Approximately 25% of all reservations made at a hotel come directly through the hotel’s website (Douglas, 2012). Another 11% of total reservations are booked online through online travel agent websites, or OTAs, such as or (Douglas, 2012). These additional reservations booked through the OTAs come at a cost to the hotel, however. Typical commissions for OTAs are approximately 25 % of a total booking (Sanders, 2012). In 2010, it was estimated that the commissions associated with these OTA bookings cost hoteliers 2.5 billion dollars (Douglas, 2012). Because of the increased cost associated with reservations that come through the OTAs, and the increased competition of competitors websites, hoteliers must takes steps to ensure that their property can easily be found within search engines.


Hotels – Computer network resources; Hotels – Reservation systems; Travel – Computer network resources; Web search engines; Web sites – Design


Business | Computer Sciences | Hospitality Administration and Management