Master of Science in Hotel Administration
First Committee Member
Mehmet Erdem, Chair
Number of Pages
In a world of increasing global competition, choosing an effective distribution channel is crucial for hoteliers to deliver value for their products and services. As hotel rooms are perishable, if they are not sold each night no revenue will be generated. So, we always see the distribution channel as one of the most important parts in the selling process. With the explosion of Internet commerce and computer usage, online distribution is fast growing up to become one of the popular and effective distribution channels in use. However, will functions of traditional distribution channels die from the boom of the new online distribution channels? Although these distribution channels are currently the most popular, it not simply means that traditional ways can be replaced.
China; Electronic commerce; Hospitality industry; Hotels; Hotels – Reservation systems; Marketing channels; Travel – Computer network resources
Business | Hospitality Administration and Management | Marketing
Yu, Tao, "Exploration of Hotel Distribution Channels in China — Focus on Hotel Call Centers" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1480.