Master of Hospitality Administration
First Committee Member
For this project, the primary goal is to research the viability of a vintage camera business in Shanghai, China. By research and analyze the market segmentation and industry environment, this plan is used as a tool to find a marketing strategy to differentiate the business with the others.
Business planning; Cameras; China--Shanghai; Small business--Planning; New business enterprises--Planning
Business | Entrepreneurial and Small Business Operations | Marketing
Li, Sha, "Collective Film Camera in Shanghai: A Business Plan" (2014). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2619.