Award Date
5-1-2016
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Journalism and Media Studies
First Committee Member
Gregory Borchard
Second Committee Member
Olesya Venger
Third Committee Member
Larry Mullen
Fourth Committee Member
David Dickens
Number of Pages
74
Abstract
ABSTRACT
This thesis examines how sports teams vary by means of self-presentation on a social media
platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation
and operationalizing impression management strategies, this study content analyzed
seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every
Tweet posted, during these three months, from the seven different sporting teams was coded to
compare and contrast the men's teams accounts with the women’s teams accounts, as well as one
account that combines the men’s and women’s team on one Twitter page. The study found that
the time of the season affects how teams present themselves. Moreover, the teams of the same
sport (i.e. men’s and women’s basketball) had similarities in the content of their Tweets,
including the media they included in each Tweet.
Keywords
gendered; Goffman; Self-presentation; social media; team; Twitter
Disciplines
Broadcast and Video Studies | Journalism Studies | Sports Management | Sports Studies
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
White, Alexandra Nicole, "Gendered Self-Presentation on Social Media: A content analysis of Tweets from UNLV Men's and Women's Athletic Teams" (2016). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2763.
http://dx.doi.org/10.34917/9112212
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Broadcast and Video Studies Commons, Journalism Studies Commons, Sports Management Commons, Sports Studies Commons