Master of Public Health (MPH)
Epidemiology and Biostatistics
First Committee Member
Timothy Bungum, Co-Chair
Second Committee Member
Chad Cross, Co-Chair
Third Committee Member
Graduate Faculty Representative
Number of Pages
In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a warning to all food manufacturers to shift the balance of food and beverages advertised to children from high-calorie, low-nutrient foods to more healthful foods or face federal restrictions on food marketing to children.
This study conducted a content analysis of after-school television aimed at children as well as rated the nutritional quality of the most advertised food and beverages marketed. Internet websites owned by the most advertised food and beverages were identified and examined for their content as well. This data analysis was completed after the implementation of the Children's Food and Beverage Advertising Initiative self-regulation; therefore all participating companies were further evaluated for violations of their individual pledges as they were related to the scope of this study. The purpose of this study was to illustrate the stealth advertising utilized via the Internet and provide information for promoting awareness among nutrition and health professionals as well as among policy makers.
Children; Children's Food and Beverage Advertising Initiative; Food marketing; Internet
Advertising and Promotion Management | Child Psychology | Human and Clinical Nutrition | Marketing | Nutrition | Public Health
University of Nevada, Las Vegas
Ochsner, Sarah A., "Enhanced food marketing to children on the Internet: A content analysis" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 369.
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