Award Date

8-1-2020

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Hospitality Management

First Committee Member

Amanda Belarmino

Second Committee Member

Carola Raab

Third Committee Member

Ozgur Ozdemir

Fourth Committee Member

LeAnn Putney

Number of Pages

269

Abstract

This dissertation applied hygiene factor (two-factor theory) and rational choice theory to investigate the factors which influence satisfaction for iconic, niche casino buffet restaurants, determine if the factors that impact satisfaction also impact WTP in the same direction and with the same weight, and examine the relationship between those items mentioned in online reviews and WTP in a buffet setting. Two studies were conducted to discover the key attributes of the casino buffet restaurant. In the first study, a qualitative-text analysis-was made to discover satisfiers and dissatisfiers for casino buffet restaurants. In the second study, a quantitative analysis -conjoint analysis-was made to understand what attributes of casino buffet restaurants are the most important for WTP. The results of the qualitative study recommended that food, option/variety, the price for value, employee, and atmosphere were satisfiers and dissatisfiers for casino buffet restaurants. The results of this dissertation indicated that food (25.16%) is ranked as the most significant attribute for a casino buffet restaurant. Likewise, real price (16.40%), service quality (15.02%), online reviews stars rating (13.45%), and the atmosphere (13.14%) were also perceived as significant attributes for casino buffet customers. On the other hand, the price range for value (9.27%) and the number of online reviews (7.56%) scores are lower than the other attributes.

Keywords

Casino Buffet; Conjoint Analysis; Dissatisfiers; Online Reviews; Satisfiers; Willingness to Pay

Disciplines

Business Administration, Management, and Operations | Marketing

File Format

pdf

File Size

2500 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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