Award Date

12-1-2021

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Hank Greenspun School of Journalism and Media Studies

First Committee Member

Kevin Stoker

Second Committee Member

Linda Dam

Third Committee Member

Gregory Borchard

Fourth Committee Member

Michael Bruner

Number of Pages

66

Abstract

This study examined the convergence of activism and social media to analyze how messages are conveyed using an online platform. Using the official Instagram page of SlutWalk Los Angeles as the object of study, this paper examined what messages were being communicated online and how it reflected the movement. As social activism continues today, this study is relevant because it will provide insight on using visual imagery as a form of protest. Through thematic analysis, several themes emerged which include, inclusion, sexual liberation, re-appropriation, and rape awareness. These themes are explored and detailed, ultimately confirming the complex, polysemic nature of the movement; nevertheless, the movement reinforced hypersexualized stereotype of women.

Keywords

Amber Rose; SlutWalk; Social media activism

Disciplines

Broadcast and Video Studies | Journalism Studies

File Format

pdf

File Size

476 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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