Master of Arts (MA)
Hank Greenspun School of Journalism and Media Studies
First Committee Member
Second Committee Member
Third Committee Member
Fourth Committee Member
Number of Pages
This study examined the convergence of activism and social media to analyze how messages are conveyed using an online platform. Using the official Instagram page of SlutWalk Los Angeles as the object of study, this paper examined what messages were being communicated online and how it reflected the movement. As social activism continues today, this study is relevant because it will provide insight on using visual imagery as a form of protest. Through thematic analysis, several themes emerged which include, inclusion, sexual liberation, re-appropriation, and rape awareness. These themes are explored and detailed, ultimately confirming the complex, polysemic nature of the movement; nevertheless, the movement reinforced hypersexualized stereotype of women.
Amber Rose; SlutWalk; Social media activism
Broadcast and Video Studies | Journalism Studies
University of Nevada, Las Vegas
Maxey, Yahindra, "Social Media Activism: Did We Say What We Meant to Say? A Thematic Analysis of SlutWalk Los Angeles Hosted by Amber Rose" (2021). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4302.
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