Award Date
August 2023
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
William F. Harrah College of Hospitality
First Committee Member
Cass Shum
Second Committee Member
Renata Fernandes Guzzo
Third Committee Member
Billy Bai
Fourth Committee Member
Margaret Alexis Kennedy
Number of Pages
298
Abstract
The #MeToo movement motivates hospitality businesses and researchers to pay attention to reducing workplace sexual harassment by increasing bystander interventions. About 70% of flight attendants have experienced workplace sexual harassment, and passenger interventions are essential to help reduce in-flight sexual harassment. However, scant literature explored the effects of in-flight workplace sexual harassment awareness campaigns. Drawing on prospect theory, this dissertation aims to understand passengers’ attitudes and their reporting intentions after reading in-flight workplace sexual harassment awareness campaigns with gain-framing (vs. loss-framing) and narrative (vs. descriptive) message type. This dissertation undertook a three-part study to understand the passengers’ attitudes and reporting intentions. First, sentiment analysis of text mining from Twitter sexual harassment awareness original tweet showed that loss-framing, narrative messages, and descriptive messages were popular for sexual harassment awareness material. Based on the results of the text mining, this dissertation used four between-subject experiments to answer research questions. In two of the experiments, message framing and message type were manipulated, and passengers’ perceived organizational support for flight attendants, passengers’ perceived personal safety, and passengers’ satisfaction were measured. The results showed that a narrative gain-framing message could increase passengers’ perceived personal safety and satisfaction with airline companies. In the other two experiments, message framing, message type, and sexual harassment severity were manipulated, and passengers’ anticipated guilt and reporting intentions were measured. Although no direct evidence supported the impacts of framing and message type on passengers’ anticipated guilt, the results revealed that gain-framing could increase passengers’ reporting intentions. This dissertation expanded the literature related to the joint impacts of framing and message types, in-flight sexual harassment, and bystanders’ intervention in workplace sexual harassment. Practically, this dissertation suggested airline companies design in-flight workplace sexual harassment awareness campaigns in a narrative gain-framing approach.
Keywords
framing; in-flight workplace sexual harassment awareness campaigns; perceived safety; prospect theory; reporting intentions
Disciplines
Business Administration, Management, and Operations | Feminist, Gender, and Sexuality Studies | Gender and Sexuality | Work, Economy and Organizations
File Format
File Size
4710 KB
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Zhang, Yunxuan, "The Framing Effects of In-Flight Workplace Sexual Harassment Awareness Campaigns on Passengers’ Attitudes and Reporting Intentions" (2023). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4860.
http://dx.doi.org/10.34917/36948211
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Business Administration, Management, and Operations Commons, Feminist, Gender, and Sexuality Studies Commons, Gender and Sexuality Commons, Work, Economy and Organizations Commons