Master of Science in Hotel Administration
Sarah Tanford, Committee Chair
First Committee Member
Second Committee Member
Graduate Faculty Representative
Number of Pages
The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. A set of offer packages were created which were designed to meet the characteristics of the local young population. Questionnaires were then distributed to a sample population to query their preference to the offer packages and the future change of their gambling habit.
Casinos; Marketing tools; Offer packages; Price bundling; Targeted marketing
Business Administration, Management, and Operations | Gaming and Casino Operations Management | Hospitality Administration and Management | Marketing
Zhang, Ren, "Improving casino profitability through effective offer packages" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 54.