Master of Science in Hotel Administration
First Committee Member
Seyhmus Baloglu, Chair
Number of Pages
In today economy the declining hotel occupancies are motivating hotels to push deeply discounted rates through online travel agency opaque booking models. Online travel sites like Priceline and Hotwire have benefited from the opaque booking model even though overall travel and the economy is down.
Reservation systems; Travel agents – Computer network resources; Web sites
Hospitality Administration and Management | Tourism and Travel
University of Nevada, Las Vegas
Kinchen, Greg, "Travelocity and the opaque booking model: New ways to stimulate incremental revenue" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 541.
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