Award Date
8-2009
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Seyhmus Baloglu, Chair
Number of Pages
56
Abstract
In today economy the declining hotel occupancies are motivating hotels to push deeply discounted rates through online travel agency opaque booking models. Online travel sites like Priceline and Hotwire have benefited from the opaque booking model even though overall travel and the economy is down.
Keywords
Reservation systems; Travel agents – Computer network resources; Web sites
Disciplines
Hospitality Administration and Management | Tourism and Travel
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Kinchen, Greg, "Travelocity and the opaque booking model: New ways to stimulate incremental revenue" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 541.
http://dx.doi.org/10.34917/1701605
Rights
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