Award Date


Degree Type


Degree Name

Master of Hospitality Administration


Hotel Administration

First Committee Member

Clark S. Kincaid, Chair

Number of Pages



The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major project milestones and detail how the Nation should endeavor to reach various audiences with key messages over the next few years.


Cherokee Indians — Government relations; Cherokee Indians – Public relations; Federally recognized Indian tribes; Public opinion


Business and Corporate Communications | Communication | Public Relations and Advertising | Social Influence and Political Communication