Master of Hospitality Administration
First Committee Member
Zheng Gu, Chair
Number of Pages
Through the analysis of available literature, this exploratory study highlights the practice and effects of discounting room rates within the hospitality industry. This study discusses methods used for setting room rates, rate integrity and brand integrity. At its conclusion, this exploratory study suggests who should and who should not discount room rates and it conveys methods that can be used for discounting room rates without loss of a target market and/or without financial loss.
Branding (Marketing); Hotel management; Hotels – Marketing; Hotels – Rates
Hospitality Administration and Management
University of Nevada, Las Vegas
Williams, Gwen, "When is a good deal bad for business? An exploratory study of room rates highlighting the practice and effects of discounting room rates" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 584.
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