First Committee Member
Yen-Soon Kim, Chair
Number of Pages
“Time-honored” catering enterprises in China are currently facing severe tests as well as a rare opportunity to grow in market competition. Among catering businesses and those in academic circles, the common concern is how to take opportunities and use them to grow quickly. This study will use the SWOT model to analyze the present situation of China’s time-honored catering enterprises and will examine catering management techniques to find the optimum operational mechanisms to assist them. This will promote survival and growth of time-honored catering enterprises and provide a theoretical basis for the Chinese government's relevant policy decisions. The purpose of this study is to provide China Time-Honored restaurants with a method to increase their competitiveness through the application of current hospitality industry standards of effective management and marketing methods.
Caterers and catering – Management; Caterers and catering – Marketing; China; Market share
Business Administration, Management, and Operations | Food and Beverage Management | Hospitality Administration and Management
University of Nevada, Las Vegas
Li, Junfeng, "Application of modern hospitality management practices in China's time-honored restaurants" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 606.
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