Master of Science in Hotel Administration
Number of Pages
This study has three objectives. First, based on the above argument, this study aims to examine whether there is an association between international expansion and U.S.-based restaurants performance in terms of accounting-based measures. Second, this study intends to examine how the performance of service firms will indeed change within an observed time frame of international expansion. Finally, the research hopes to provide insights and assistance both to academics and to company strategists who are in charge of the international operations of service firms.
International business enterprises; Restaurants; Success in business
Hospitality Administration and Management | International Business
Jung, Soyeon, "The Relationship between international expansion and firm performance: An investigation of U.S.-based restaurants and firms" (2007). UNLV Theses, Dissertations, Professional Papers, and Capstones. 607.