First Committee Member
Gail Sammons, Chair
Number of Pages
Casinos usually hire junket representatives and casino hosts to act as a liaison between casino marketing departments and proven high-end guests. Junket representatives are usually independent agents who bring players into a particular casino; in return, they are compensated with commission by that casino. If these players do not spend enough time and money in playing, the casino simply loses interest in that representative. Casino hosts are in-house marketing employees who are fully responsible for retaining the existing good patrons and to bring in potential new guests (Makens & Bowen, 1994).
Casinos – Employees; Customer loyalty; Customer services; Gamblers; Marketing
Gaming and Casino Operations Management | Hospitality Administration and Management
University of Nevada, Las Vegas
Liu, Chu-Huan, "A Day in the life of a casino host" (2005). UNLV Theses, Dissertations, Professional Papers, and Capstones. 614.
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Incomplete paper data.