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The hotel and hospitality industry are flourishing at a greater and more rapid pace in the global context than ever before and with each new projected location there is a certain inevitable risk faced by investors in that property. The level of risk varies from one situation to the next and such potential owners/investors must be able to act and plan with confidence when investing in hotel real estate. This confidence can be accomplished with full understanding of the strengths and weaknesses of economic and market analyses within any particular location. One important tool that these individuals use is market feasibility studies. Developers typically use feasibility studies to support their predetermined conclusion that a proposed hotel, if built, will be an economic success. They contain a forecast of income, expense and economic valuation to justify the feasibility conclusion of the particular investment.
Business enterprises; Feasibility studies; Hospitality industry; Marketing – Research; Real estate investment
Corporate Finance | Hospitality Administration and Management
Moseley, Elliott, "Determining organization excellence" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 623.