Master of Science in Hotel Administration
First Committee Member
Kathy Nelson, Chair
Number of Pages
This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.
China; Exhibitions – Planning; Meetings – Planning; Special events – Planning; Special events industry
Hospitality Administration and Management | International Business | Marketing
Xia, Fei, "Introducing PR strategies into Chinese exhibition planning services" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 643.