Award Date

Spring 2010

Degree Type

Professional Paper


Hotel Administration

First Committee Member

Carola Raab, Chair

Number of Pages



China’s tourism industry has become an important player in today’s tourism market. It has been reported by the WTO (World Tourism Organization) that China will become the world’s No.1 tourist destination by 2020 with more than 100 million tourists travelling to China every year (WTO, 1999; Pine and Qi, 2004). For international hotel groups, entering a new market like China is challenging. Cultural differences, government policies, entry modes and entry timing strategies all affect the potential success of the company. This paper will focus on timing strategies for foreign companies that want to enter the Chinese lodging industry and to discuss whether being a pioneer in the market will benefit the company in the long-term. This paper will explore the First Mover Advantage (FMA) and First Mover Disadvantage (FMD) in the existing literature. In addition, several case studies both inside and outside the lodging industry will be used to analyze whether there is FMA in Chinese lodging industry. Finally, professional implications and future research will be discussed.


Branches (Business enterprises); China; Hospitality industry; Hotel chains; International business enterprises; New business enterprises; Tourism


Hospitality Administration and Management | International Business

File Format


Degree Grantor

University of Nevada, Las Vegas




Incomplete paper data.


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