Master of Arts in Journalism and Media Studies
Journalism and Media Studies
First Committee Member
Lawrence J. Mullen, Chair
Second Committee Member
Anthony J. Ferri
Third Committee Member
Daniel A. Stout
Fourth Committee Member
Patrick Sean Clark
Number of Pages
This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.
This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.
Adaptation studies; Autoethnography; Mass Media; Media ecology; Multimedia communications; Political economy of media; Press releases; Publishing
Arts and Humanities | Communication Technology and New Media | Mass Communication | Political Economy
Gomes, Danielle, "The Write moves: An autoethnographic examination of the media industry" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 763.