Doctor of Philosophy in Psychology
First Committee Member
Murray Millar, Chair
Second Committee Member
Third Committee Member
Graduate Faculty Representative
Number of Pages
Media and societal images suggest that the accumulation of objects, possessions, and wealth will produce happiness. However, research has found higher rates of materialism are associated with lower levels of happiness. The current studies explored the relationship between different types of purchases and happiness. Specifically, experiential purchases are distinguished from material purchases in terms of goal; experiential purchases have the goal of acquiring a life experience, while material purchases have the goal of acquiring an object. Several studies have found that experiential purchases are associated with more happiness than material purchases. A number of variables that mediate and moderate the relationship between purchase type and happiness were investigated.
Consumer behavior; Consumption (Economics); Happiness; Material culture; Materialism; Shopping
Thomas, Rebecca L., "Mediating and moderating variables between discretionary purchases and happiness" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 889.