Community Orientation and the Strategic Posture of Hospitals

Authors

Gregory O. Ginn, University of Nevada, Las VegasFollow
Jay J. Shen, University of Nevada, Las VegasFollow
Charles B. Moseley, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

2009

Publication Title

Hospital Topics

Volume

87

Issue

3

First page number:

11

Last page number:

17

Abstract

The authors used a panel study to analyze the role of mimetic isomorphism in determining the strategic posture of hospitals as measured by their community orientation. They divided the sample into 3 groups ranging from most isomorphic to least isomorphic with regard to the dependent variables of community-orientation activities and health-promotion programs. Over time, the most isomorphic group of hospitals scored significantly higher on both dependent variables.

Keywords

Community orientation; Hospital and community; Hospitals; Hospitals – Health promotion services; Isomorphism

Disciplines

Civic and Community Engagement | Public Health | Public Health Education and Promotion

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.

Repository Citation

Ginn, G. O., Shen, J. J., Moseley, C. B. (2009). Community Orientation and the Strategic Posture of Hospitals. Hospital Topics, 87(3), 11-17.