Commodification and Commercialization

Editors

David Levinson & Gertrud Pfister

Document Type

Chapter

Publication Date

2014

Publication Title

Berkshire Encyclopedia of World Sport

Publisher

Berkshire Publishing Group LLC

Publisher Location

Great Barrington, MA

Edition

3

First page number:

297

Last page number:

300

Abstract

Commodification is a multifaceted concept, having roots in political and economic theory as well as cultural and literary studies. Broadly defined, commodification is the transformation of immaterial, social relationships into commercial relationships that often utilize the language and ideological stances of a market driven economy and capitalist society (for example, terms and ideas surrounding “buying and selling,” “supply and demand”). In order to understand this important and complex idea, we need to understand the etymology of the word commodification. At the root of the word is commodity, which in modern language usage is defined as “a kind of thing for use of sale, an article of commerce, an object of trade” and “food or raw materials as objects of trade” (Oxford English Dictionary).

Disciplines

Education | Educational Methods | Educational Psychology

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.


Share

COinS