Measurement of Service Quality in the Sport Industry: Consideration of the Assessment, Selection and Adoption
Document Type
Article
Publication Date
1-2009
Publication Title
International Journal of Sport Management
Publisher
American Press
Volume
10
Issue
4
First page number:
436
Last page number:
449
Abstract
The issues of service marketing have become more critical for both managers and researchers in the field of sport management. Thus, the aims of this study were to: (1) verify unique aspects of service, service quality, and SERVQUAL model reflected in the sport management literature, (2) provide discussion of theoretical and practical aspects of the SERVQUAL model, when it is applied as a marketing tool, and (3) clarify directions for future research on service quality and service marketing.
Disciplines
Education | Educational Psychology
Language
English
Permissions
Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.
Repository Citation
Kim, H.,
Lough, N. L.
(2009).
Measurement of Service Quality in the Sport Industry: Consideration of the Assessment, Selection and Adoption.
International Journal of Sport Management, 10(4),
436-449.
American Press.