An Analysis of Brand Image and Consumer Image Congruence in the Marketing of Selected Sport Properties
Document Type
Article
Publication Date
1-2006
Publication Title
ICHPER-SD Journal of Research
Volume
1
Issue
1
First page number:
25
Last page number:
31
Disciplines
Education | Educational Psychology
Language
English
Permissions
Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.
Repository Citation
Barnes, J.,
Lough, N. L.
(2006).
An Analysis of Brand Image and Consumer Image Congruence in the Marketing of Selected Sport Properties.
ICHPER-SD Journal of Research, 1(1),
25-31.